Good insurance agency names sound steady and local: a family name like Westbrook Insurance Partners, a reassuring image like Under One Roof Insurance Agency, or a little humour like Bubble Wrapped Insurance Co. Name your agency or brokerage with this Insurance Agency Name Generator: for home and car, life, health and business insurance. Pick a style and the cover you sell, or add your first name or town.
Eight good insurance agency names
All eight came from the generator:
- Under One Roof Insurance Agency: home and car cover in one place, said as an image.
- Steady Ground Insurance Brokers: calm and reassuring.
- Policy in Plain English: a promise every customer wants.
- Bubble Wrapped Insurance Co.: a friendly joke about being protected.
- Spare Key Insurance Brokers: a homely image of being prepared.
- Westbrook Insurance Partners: a traditional surname-style firm.
- Parasol & Co.: cover from the weather, in one modern word.
- Clearview Cover: plain, modern and easy to say.
How insurance agencies name themselves
Insurance is sold on trust, so most agencies use a surname, the town, or an image of shelter: roofs, umbrellas, keys and steady ground. Funny names work for a friendly local broker, as long as the joke is about protection rather than disaster.
Words carry rules here. In the UK, selling or arranging insurance is regulated by the Financial Conduct Authority, and Insurance and Assurance are sensitive words that need the FCA's view before Companies House accepts them in a company name. In the US, agents are licensed by each state, and some states have rules about agency names. Use Brokers only if you act for your customers, and stay well away from any big insurer's name or slogan.
Check it's free before you print the sign
Every name here has a Check button, which opens the Business Name Checker: it looks up domains, social handles, the company register and trade mark searches in one place. Before you order signs or cards:
- Company register. In the UK, search Companies House; a limited company's name can't be the same as one already registered. In the US, search your state's business register. Insurance and Assurance are sensitive words that need the FCA's view first.
- Trade marks. Search the UK Intellectual Property Office or the USPTO for marks in your line of work. Registering a company doesn't give you trade mark rights.
- Domain and handles. Try the .co.uk or .com and the main social handles at the same time, and adjust the name rather than settle for a messy handle.
- Local search. Look the name up with your town, as two similar firms a few miles apart confuse clients and reviews.
This is general guidance, not legal advice. For the full process, read Business Naming Best Practices.
For a general firm name, try the Business or Consulting generators.
For more, see all the professional and creative business name generators.