Good makeup brand names are short and say something about the look: playful like Hue Knew, minimal like Studio Stain, or French and luxurious like Rouge Doré. Launching a lip gloss line, an indie palette brand or a clean-beauty range? This makeup brand name generator gives you cosmetics brand names in eight styles, and you can check each one is free before you order packaging.
Eight good makeup brand names
All eight came from the generator:
- Hue Knew: a pun on who knew, with a colour word built in.
- Wing & a Prayer: a pun for an eyeliner brand: anyone who's done a winged flick knows the feeling.
- Lip Bunny: cute and short, for a lip gloss line.
- Studio Stain: minimal and modern, for tints and stains.
- Rouge Doré: French for "golden red", for a luxury feel.
- Lavender Glaze: an aesthetic name for dewy, glossy products.
- Sea Buckthorn Beauty: a plant name for a clean or natural range.
- Sarah Rouge: a founder name with a beauty word. Put your own name in the box.
How makeup brands are named
- Founder names are a long tradition in beauty, from Helena Rubinstein to Estée Lauder, and suit a personal brand.
- French sounds expensive: beauté is beauty, rouge red, doré golden.
- Product words like pout, kohl, glaze and flush tell people what you sell.
- Clean beauty has no legal definition, so a name like Barefaced Beauty sets a mood rather than making a claim.
- The rules: in the UK, every cosmetic needs a safety assessment by a qualified assessor, a UK Responsible Person, and notification through the government's Submit Cosmetic Product Notification service before it goes on sale.
Check it's free before you print the sign
A makeup name goes on packaging, a shop, a handle and every swatch video, so it's worth a few minutes' checking before anything is printed:
- Press Check on any name above. The Business Name Checker looks up the domain, links to the company register (Companies House in the UK) and opens the trade mark search and social handles.
- Search where you'll trade. Look the name up on maps, marketplaces and social media. Two businesses with the same name confuse customers and reviews.
- Search the cosmetics trade mark class (class 3) as well as domains and handles. It's crowded, and big brands defend their names.
This is general guidance, not legal advice. For the full process, from shortlisting to registering, read our guide to Business Naming Best Practices.
Tips for beauty founders
- Test it in a caption. Beauty is sold on TikTok and Instagram, so a name that's free as a handle matters as much as the domain.
- Leave room for skincare. Beauty stretches further than Lip Co. if you grow.
Related trades: the Skincare Brand, Soap and Candle name generators. For a name with no trade attached, try the Brand Name Generator.
For more, see all the shops, brands and makers business name generators.