A good perfume brand name sounds like a house, a place or a feeling, and is easy to say at a counter: a French word, a founder's surname, or a note like oud or vetiver. Launching a fragrance line, a perfume oil range or a decant shop? This perfume brand name generator has names in eight styles, from French and quiet luxury to cologne and oud, ready to check before you order bottles.
Eight good perfume brand names
All eight came from the generator:
- Vickers & Hart: a quiet-luxury name, like an old London perfumer.
- Brume Blanche: French for white mist.
- Sillage Clair: sillage is the trail a scent leaves behind.
- Basenote Fragrances: a perfumer's word for a modern, niche label.
- Eau Happy Day Perfumes: a catchy pun for social media.
- Timber & Leather: two classic cologne notes.
- Zahra Attar House: an attar is a perfume oil; zahra means flower in Arabic.
- Mandarin by Sarah: your name with a note.
Perfume words worth knowing
- Strengths: from strongest to lightest, parfum (or extrait), eau de parfum, eau de toilette and eau de cologne. Each has a lower share of perfume oil than the one before.
- Eau de Cologne takes its name from the German city of Cologne, where it was made in the 1700s.
- Notes: top notes are what you smell first, heart notes come next and base notes, such as musk and vetiver, last longest. The drydown is how a scent settles on skin.
- Oud comes from agarwood, and an attar is a perfume oil, so the Oud and Arabian style uses both.
- Maison (house) and Parfums are the usual French ways to start or end a name.
Check it's free before you print the sign
Before you pay for a logo, labels or a stall banner, press Check on the name you like, or paste it into the Business Name Checker. It looks for:
- Company names: in the UK, Companies House won't register a limited company name that's the same as one already on the register. In the US, check your state's business register.
- Trade marks: search the UK Intellectual Property Office and, if you sell abroad, the USPTO. A registered company name doesn't give you trade mark rights.
- Web and social: the .com or .co.uk, plus the Instagram, TikTok and Etsy handles fragrance customers will look for.
Fragrances are cosmetic products in the UK, so before you sell, each one needs a safety assessment, a UK Responsible Person and notification through the government's cosmetic notification service, with ingredients listed on the label. Keep the name clear of big fashion houses and their famous perfume names.
This is general guidance, not legal advice. For the full checklist, read Business Naming Best Practices.
Tips for a fragrance brand
- Name the house, then the scents. The brand name stays the same while each perfume gets its own name.
- Check the name without accents for web addresses and handles.
- Say it out loud. If people can't pronounce a French name, they'll struggle to search for it.
Making candles or skincare too? Try the Candle Business Name Generator or the Skincare Brand Name Generator.
For more, see all the shop and brand business name generators.